Mapping Experiences (Part 3)

Part 3: Advanced Techniques and Strategic Implications In the final installment of our series on “Mapping Experiences” by Jim Kalbach, we’ll explore advanced techniques for experience mapping and discuss their strategic implications for businesses. Advanced Techniques for Experience Mapping Kalbach’s book introduces several advanced techniques for creating comprehensive experience maps: Co-Creation Workshops: Co-creation workshops bring

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Mapping Experiences (Part 2)

Part 2: Methodologies for Effective Experience Mapping In Part 1 of our series on “Mapping Experiences” by Jim Kalbach, we introduced the concept of experience mapping and its importance in understanding user interactions. In this installment, we’ll delve into the methodologies for creating effective experience maps and explore their practical applications with real-world examples. Methodologies

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Mapping experiences (Part 1)

Part 1: Understanding Experience Mapping In today’s digital landscape, understanding user experiences is paramount to the success of any product or service. One powerful tool in this endeavor is experience mapping, a process that allows designers and businesses to visualize and analyze the various touchpoints users encounter throughout their journey. In this three-part series, we’ll

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Universal & Accessible design

Universal and Accessible Design: Simplifying the Essentials Creating digital experiences that cater to everyone is crucial. Let’s break down the core concepts and strategies for inclusive and accessible design. Universal Design: For Everyone Universal Design goes beyond accessibility, aiming to serve users of all abilities. It focuses on creating environments that are easy to access

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The art of listening – Part 2

As I immersed myself in the wisdom of Steve Portigal, I distilled some fundamental pointers that resonated deeply with me. These insights not only shed light on effective user research techniques but also provided invaluable guidance for cultivating a deeper understanding of users’ needs and behaviors. Questions to Gather Context and Collect Details: Ask about

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A problem

I have recently been contemplating how life can unexpectedly present challenges at any given moment. Regardless of our path, the hustle and bustle of daily problems can throw us off track when they become overwhelming. In fact, I’ve been reflecting extensively on the inevitability of facing problems on any chosen path and the necessity to

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